We bring exceptional, better-for-you Greek food products to specialty retailers across the U.S. We are looking for the right partners to grow with from day one.
We're Sourcing
Better-for-you Greek snacks, teas and functional foods
Clean-label, EU-certified, authentically produced
We're Looking For
Retailers ready to carry something different
Express interest, no commitment required
Our Edge
Founder-led, women-owned, direct from Greece
You grow with us from the start
Our Mission
America deserves better food.
European grocery shelves look different from ours. Cleaner ingredients, generations-old recipes, no shortcuts. We built Meli Trading to close that gap, starting with Greece.
The U.S. market is ready for what Greece has to offer. We are here to make that introduction the right way.
100%
Greek Sourced
EU+
Certified Standards
0
Compromise on Quality
What We Do
Curated for the shelf. Crafted for the table.
Importing and Distribution
We manage the full import pipeline, sourcing, compliance, documentation, and distribution to your store or distribution center.
Brand Curation
We vet every brand for ingredient integrity and retail readiness. Nothing reaches a U.S. buyer without clearing our bar.
Retail Partnership
We are actively seeking grocery and specialty food partners of all sizes. Your interest shapes what we bring to market first.
Express interest
What We're Building
A growing portfolio of exceptional Greek products.
We are in active conversations with producers in Greece right now. Our portfolio is being built around retailer demand, so your interest directly shapes what we bring to market.
Melakouni and Traditional Greek SnacksA centuries-old Rhodes specialty made from sesame and honey. Naturally nutritious, wholesome ingredients with a taste rooted in Greek tradition.
Mountain and Herbal TeasWild-harvested Sideritis and botanical blends from the Greek highlands. Caffeine-free, functional, EU-certified.
Clean-Label Functional BarsGreek pantry staples, honey, nuts, seeds, in snackable format. No synthetic additives.
Better Kids and Family SnacksGenuinely better-for-you options families can trust.
For Retailers
Tell us what your shelves need.
No commitment required. Just a conversation that helps us bring the right products to market.
Also on RangeMe. Search Meli Trading to connect through your preferred buyer platform.
For Retailers
Be the first to carry something different.
Early retail partners do not just get new products. They get a founder who is responsive, flexible, and building this with their customers in mind.
A good fit for
National and regional grocery chains
Natural and specialty food retailers
Independent and boutique food stores
Health-focused and organic markets
Corporate and office snack programs
Any buyer looking to differentiate their set
01
Shape the portfolio from day one
Tell us what your customers want. We are sourcing around retailer demand and your input carries real weight right now.
02
First-mover on an untapped category
Most of these brands are not yet in the U.S. Early partners establish the category before competitors notice.
03
Founder-direct relationship
You are dealing with the person who built this and cares deeply about making it work for both of us.
04
A brand story customers connect with
Women-owned, Greek-sourced, clean ingredients. A story that resonates on the shelf and at the register.
Ready to be an early partner?
Our Story
Built from a belief that food should be better.
Meli Trading was born from a simple observation: the foods we grew up seeing in Greek homes, made with real ingredients, passed down through generations, simply do not exist in American grocery stores. Not the way they should.
We are a Greek-American, women-owned importing company on a mission to change that. We go directly to the source, build real relationships with Greek producers, and bring their products to American shelves with the care they deserve.
Meli means honey in Greek, something pure that has been nourishing people for millennia. That is the standard we hold ourselves to.
Philoxenia
The Greek tradition of warmth toward guests, guiding how we treat every partner and producer.
Transparency
No mystery ingredients. No opaque sourcing. We know where everything comes from because we went there ourselves.
Craftsmanship
We only carry products made the right way, not the fast way. Quality over volume, always.
Nourishment
Food should make you feel good. That is not a trend for us, it is the whole point.
Get In Touch
Let's bring Greece to your shelves.
Whether you are a retailer curious about our portfolio, a Greek brand looking for a U.S. partner, or simply want to learn more, we would love to hear from you.
Also visit our catering company at mezeandmeli.com
For Greek Food Producers
Your product deserves to be in America.
We know how exceptional Greek food is. We also know how hard it is to break into the U.S. market alone, the regulations, the logistics, the relationships. That is exactly what Meli Trading handles for you.
330M
U.S. Consumers
the world's largest food market
$50B+
Specialty Food Market
growing 7% year over year
0
Upfront Cost to You
we invest in bringing you to market
Why Meli Trading
We do not just ship your product. We champion it.
There are distributors who will move boxes. We are not that. We are a brand-first company that believes the story behind your product is just as important as what is inside it, and we tell that story to every buyer we meet.
01
We understand Greek food culture
We are not a generic importer picking products off a catalog. We know the difference between mass-produced and something made with genuine craft, and we only work with the latter.
02
We handle the complexity
FDA registration, U.S. labeling requirements, customs clearance, distribution logistics. We manage every step so you can focus on what you do best: making great food.
03
We have the right retail relationships
We are building direct relationships with grocery buyers at all levels, from independent specialty stores to national chains.
04
We protect your brand identity
Your product arrives in the U.S. with its story intact. We do not rebrand, dilute, or commoditize. We position your product as the premium item it is.
05
We are invested in your success
Meli Trading is small and founder-led. When your product sells, we grow together. You will be a partner we are actively advocating for.
06
The timing has never been better
American consumers are actively seeking better-for-you, authentically sourced foods. Greek cuisine has a reputation for quality no marketing budget can buy.
The Process
From your kitchen in Greece to American shelves.
1
We connect
Tell us about your product. We will have an honest conversation about fit, market potential, and what success looks like for both of us.
2
We prepare
We handle FDA registration, U.S. label compliance, import documentation, and all the regulatory groundwork required to sell in the U.S.
3
We place
We pitch your product to our retail network with your brand story, your provenance, and your quality front and center.
4
We grow
Once on shelves, we track performance, gather retailer feedback, and work with you to expand placement over time.
What We Provide
Everything you need to sell in the U.S.
Breaking into American retail is complicated. Here is exactly what Meli Trading takes off your plate:
FDA and Import Compliance
Full registration, documentation, and compliance management so your product legally enters the U.S. market.
U.S. Label Design and Review
We adapt your packaging for U.S. regulations without losing your brand aesthetic.
Retail Buyer Outreach
Direct pitching to grocery buyers at national chains, regional grocers, and specialty food retailers.
Logistics and Distribution
We coordinate freight, customs clearance, warehousing, and last-mile delivery across the U.S.
Brand Storytelling
We create the materials and messaging that help U.S. buyers and consumers understand what makes your product worth a premium price.
We are looking for brands that are
Authentically Greek
Produced in Greece by Greek makers using traditional methods and real ingredients.
Clean-label and EU Certified
No artificial additives, no deceptive ingredient lists. Our retailers demand transparency.
Shelf-stable and scalable
Products that can survive international shipping and grow with us as we expand.
Ready to invest in the relationship
We work best with producers who are serious about the U.S. market long-term.
Common Questions
Questions Greek brands ask us.
We know entering a new market raises a lot of questions. Here are the ones we hear most often.
What does it cost to work with Meli Trading?
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We work on a partnership model. We invest in bringing your product to market and earn through our distribution margin. There is no upfront fee to start a conversation or go through our vetting process.
Do I need to have U.S. labeling already?
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No. This is one of the key things we help with. U.S. labeling requirements are different from EU standards. We guide you through exactly what needs to change.
How does Meli Trading decide which products to carry?
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We look for authentic Greek origin, clean ingredients, a compelling story, shelf stability, and retail viability. The fit has to work on both sides.
How quickly can my product be on U.S. shelves?
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Realistically, 3 to 6 months from agreement to first placement, depending on where your product is in terms of compliance and labeling.
Will Meli Trading rebrand or rename my product?
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No. Your brand identity, product name, and story are core to why U.S. buyers want it. We never strip your brand of what makes it Greek and authentic.
We are a small producer. Is that okay?
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Absolutely. Small-batch, artisan producers have the best stories and the most authentic products. We are not looking for industrial scale. We are looking for quality.
Start the Conversation
Ready to bring your product to America?
Tell us about your brand. If we think there is a fit, we will set up a call to talk through the opportunity. No pressure, no obligation.